BILL HOGAN
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BUD LIGHT

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BUD LIGHT

BOTTLE COPY & PRINT AD

 

 

 

LIMITED EDITION BOTTLE COPY -

 

Copywriting: conceptualized and executed a copy-led bottle design meant to evoke a coach's playbook. The content leverages sports adages to encourage fans to embrace spontaneity and live in the moment. 

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ACCOMPANYING PRINT AD -

 

Copywriting: this is one in a series of print ads based on the bottle concept, but written from the fan-perspective, and therefore meant to be more humorous and eccentric. 

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